The Evolution of Beauty

The Evolution of Beauty

Thursday Jan 4th, 2024

The trajectory forward begins with a simple act of change. Eufora is taking beauty to new heights. We’re keeping our same award winning formulas and giving them a modern new package to align, attract and encourage retail sales in your salon. It’s not a complete overhaul, it’s an evolution!

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Eufora has entered the first phase of their new packaging initiative. This decision was made with three goals in mind. One – establish instant brand recognition, two – create cohesive brand identity, and finally to attract a wider audience. We are ready to deliver excellent customer service and support to our salons during this transition. The timeline provided by Eufora indicates the package change will be completed by Quarter 3 2024. The following categories of this initial launch are:

  • Aloetherepy
  • Hair Care (includes former Nourish and Volume promises)
  • Texture (includes former Smooth’n and Curl’n promises)
  • Prep: Fortifi Keratin Repair
  • Style: Volume Fusion

The following categories will launch in Q2 and Q3:

  • Beautifying Elixirs
  • Prep, Style, Finish (clarifies all Eufora Style)

HERO, Thickening, Wellness, and Nourish Hand Cream will all come later. We understand our customers wanting product cohesiveness from the beginning. The launch promotion for phase 1 was thoughtfully created to help you achieve cohesiveness during this transition. It’s a great value with aggressive savings.


This package change could not come at a better time! We are experiencing record growth of our salon customer’s retail sales with Eufora. And now we get beautiful new packaging to support that furthermore. We are thrilled with this new look and know it is a positive evolution for the brand.